My friend (and host of my site!) asked me to make a new logo for his link-building company. Just finished it today so I’m excited to show it!

He knew what he liked and didn’t like about logos and had a pretty clear idea of the style. So I gave him 30 ideas, and this was one of them. The arrows represent other sites pointing to one site; the negative space creates the plus sign, representing addition; and the four colors represent his company’s four pillars: Education, Expertise, Technology, and Community. :)

(he wanted one to have a round “m&m” feel to it haha)